Privacy Policy

Effective date: July 2026

Heativo ("we," "us," or "our") operates heativo.co.uk and sells the Heativo Electric Lunch Box to customers in the United Kingdom. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what choices you have.

By visiting heativo.co.uk or placing an order, you agree to the practices described in this policy.

Information We Collect

When you shop with us, we may collect the following information:

  • Contact and account details: name, email address, phone number (if provided), and shipping or billing address
  • Order information: products purchased, order history, and customer service messages
  • Payment information: payment details are processed securely by Shopify Payments. We do not store your full credit card number on our servers
  • Device and usage data: IP address, browser type, pages viewed, referring URLs, and general site interaction data collected through cookies and similar technologies
  • Marketing preferences: whether you subscribed to our email list and how you interact with our messages

How We Use Your Information

We use personal information to:

  • Process, fulfil, and deliver your orders
  • Send order confirmations, shipping updates, and customer support replies
  • Prevent fraud, resolve disputes, and protect the security of our store
  • Improve our website, products, and customer experience
  • Send marketing emails about Heativo offers, product tips, and updates if you opt in or where permitted by law
  • Measure advertising performance and reach relevant audiences

You may unsubscribe from marketing emails at any time using the link in any promotional message or by contacting us at hello@heativo.co.uk.

Legal Basis for Processing (UK GDPR)

We process your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 on the following bases:

  • Contract: to process and fulfil your order
  • Legitimate interests: to improve our store, prevent fraud, and measure advertising performance
  • Consent: for marketing emails and certain cookies or advertising technologies, where required
  • Legal obligation: to comply with tax, accounting, and other legal requirements

How We Share Information

We do not sell your personal information. We share information only with trusted service providers who help us operate our business, including:

  • Shopify: our ecommerce platform, hosting, checkout, and payment processing partner
  • Shopify Payments: payment processing and fraud prevention
  • CJ Dropshipping: our fulfilment partner that stores and ships Heativo orders from a UK warehouse
  • Email and customer support tools: providers that help us send transactional and support messages
  • Meta (Facebook): advertising and analytics tools, including the Meta Pixel, to measure ad performance and show relevant ads
  • Shipping carriers: to deliver packages and provide tracking within the United Kingdom

These partners may only use your information to perform services on our behalf and must protect it in line with applicable law and their own privacy policies.

We may also disclose information if required by law, court order, or government request, or to protect the rights, property, or safety of Heativo, our customers, or others.

Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar technologies to keep your cart active, remember preferences, analyse traffic, and measure advertising results.

Examples include:

  • Essential cookies: required for checkout, cart functionality, and site security
  • Analytics cookies: help us understand how visitors use heativo.co.uk
  • Advertising pixels: including the Meta Pixel, which may collect browser and device data to attribute visits and purchases to our ads

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality, including checkout.

Email Marketing

If you subscribe to our emails or complete a purchase where marketing is permitted, we may send product updates, tips, and promotional offers. Every marketing email includes an unsubscribe link. You can also contact hello@heativo.co.uk to opt out at any time.

Data Retention

We retain personal information for as long as needed to fulfil orders, provide support, comply with legal obligations, resolve disputes, and enforce our policies. Order records are typically retained for accounting, tax, and customer service purposes.

Your Privacy Rights (UK)

Under UK GDPR, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information, subject to legal exceptions
  • Object to or restrict certain processing of your data
  • Request data portability where applicable
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any privacy right, email hello@heativo.co.uk with enough detail for us to verify your identity and locate your order or account. We will respond within the time required by applicable law.

Children's Privacy

heativo.co.uk is not intended for children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

Security

We use reasonable administrative, technical, and organisational measures to protect personal information. No online transmission or storage system is completely secure, but checkout and payment processing are handled through Shopify's secure infrastructure.

International Transfers

Some of our service providers may process data outside the United Kingdom. Where this occurs, we take steps to ensure appropriate safeguards are in place in line with UK data protection law.

Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the latest version. Material changes will be posted on heativo.co.uk.

Contact Us

For privacy questions or requests, contact:

Heativo
Email: hello@heativo.co.uk
Address: Heativo
Zámecká 72/8
470 01 Česká Lípa
Czech Republic

(Registered business address. Orders are fulfilled from our UK warehouse - not from this address.)